Monday, April 22, 2013

The Mystique of Mr. Lube

[Image: 640px-Mr_Lube_logo_RGB.jpg]

The Mystique of Mr. Lube

By Scott Saulsberry
The Daily Magi
August 27, 2041

Mr. Lube is a Canadian chain of automotive service centres, specializing in oil changes and other scheduled maintenance. It was founded in 1976 by Clifford Giese, who opened its first location in Edmonton, Alberta. Mr. Lube is the largest quick oil chain in Canada.

The company is owned by Clifford Giese, controlling shareholder of Mr. Lube, and T&M Group of Companies via George Melville and Jim Treliving.

Clifford Giese and his father Arnold realized there had to be a quicker, more convenient way to get an oil change than having to make an appointment with a garage or dealership. In 1976, they opened the first Mr. Lube location in Edmonton and by 1984 they initiated a franchise program, thus entering a period of major expansion. Mr. Lube has since become one of Canada’s largest quick lube brand with approximately 115 locations in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick and Nova Scotia.

Since 2002, the Mr. Lube charitable foundation has distributed funds to a number of causes, most notably Multiple Sclerosis. In 2010, the foundation gave more than $160,000 to charities.

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