Thursday, May 23, 2013

The Mystique of BeaverTails


[Image: 640px-Barack_Obama_and_well-wisher_in_Ot...-19-09.jpg]

The Mystique of BeaverTails

By Lane Pellenor
The Daily Magi
October 25, 2044


BeaverTails and Queues de Castor are a Canadian-based chain of pastry stands operated by BeaverTails Canada Inc. The chain's namesake product is a line of fried dough pastries, individually hand stretched to resemble a beaver’s tail. The chain originated in Killaloe, Ontario in 1978 and opened its first permanent store in Ottawa two years later. It now has franchises and licenses in three countries: Canada (the Maritimes, Ontario, Alberta, British Columbia and Quebec, where the franchise is called "Queues de Castor"), the United States (Keystone, Breckenridge and Horseshoe in Colorado) and Saudi Arabia.

The BeaverTails pastry is similar to several other fried dough pastries and is topped with various condiments. BeaverTails Canada Inc. through franchising currently operates 33 stores and 43 BeaverTails and Queues de Castor stands worldwide.

"BeaverTails" and "Queues de Castor" have been registered as trademarks since 1988 by BeaverTails Canada Inc. and its affiliated companies.

BeaverTails pastries began when Grant and Pam Hooker decided to turn their family recipe for fried dough into a corporate business. They sold their first pastries at the Killaloe Craft and Community Fair in 1978. Two years later, the Hookers opened up the first BeaverTails stand in the Byward Market in Ottawa.

The product received national media attention in the US and Canada when it was served at the Canadian embassy during Obama's inauguration and was mentioned in newscasts during the lead-up to U.S. President Barack Obama's visit to Ottawa, as an example of how Canadian businesses were participating in Obama's visit. On the day of the visit, February 19, 2009, Barack Obama stopped at the ByWard Market on his way to the airport specifically to buy a BeaverTails pastry. One variation of the product was called the "Obama Tail", specifically in honour of the president's visit to Ottawa.

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