Tuesday, June 25, 2013

The mystique of conference and resort hotels

The mystique of conference and resort hotels

By Jeff Danforth-Manning
The Daily Magi
October 30, 2047

Conference and resort hotels are hotels which often contain full-sized luxury facilities with full-service accommodations and amenities. These hotels may attract both business conferences and vacationing tourists and offer more than a convenient place to stay. These hotels may be referred to as major conference center hotels, flagship hotels, destination hotels, and destination resorts. The market for conference and resort hotels is a subject for market analysis.

These hotels as destinations may be characterized by distinctive architecture, upscale lodgings, ballrooms, large conference facilities, restaurants, and recreation activities such as golf or skiing. They may be located in a variety of settings from major cities to remote locations.

Since the 1800s, the traditional concept full service conference and resort hotels has been based upon a venue which is typically remote and has a natural feature as its attraction. For example, the Kviknes Hotel in Norway is a difficult to reach remote location which provides visitors access to the scenic fjord at Balestrand. Historically there were certain built-in amenities such as gourmet cuisine, music recitals and shoreline trails; however, the amenities of modern (post 1980) destination hotels dwarf the scale of these earlier models. Many of the Las Vegas and Caribbean resort hotels have complete shopping malls, conference centers and large entertainment halls on site; thus, the contemporary version of a destination often features large on-site capital investment in activities, although the access to a local natural feature is still retained by many newer destination hotels.

A megaresort is a type of destination which is of an exceptionally large size, sometimes featuring large-scale attractions (casino, golf course, theme park, multiple accommodations). The hotels along the Las Vegas Strip are most typically thought of as megaresorts owing to their immense size and complexity. Kirk Kerkorian is credited for building the first mega resort in 1969 earning him the nickname "father of the mega resort".

Two projects in Las Vegas in 1969 and 1973 by architect Martin Stern, Jr. and entrepreneur Kirk Kerkorian, the International Hotel and the MGM Grand, set the standard for such casino resorts. The Mirage given its size and emphasis on non-gaming entertainment options like shopping and fine dining to draw in customers. Megaresorts use the same fantastic or mythical theme (medieval life at Excalibur, tropical at The Mirage, famous cities, etc.) throughout their properties.

Many megaresorts have a large theme park as its centerpiece. Resorts such as the Walt Disney Parks and Resorts feature multiple hotels, multiple theme parks, a shopping complex and other features. Other megaresorts exist with no specific centerpiece, having many features that are considered prominent, such as Atlantis Paradise Island and its upcoming sister park in Dubai.

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