Sunday, July 28, 2013

City, TVA Sports sign 20-year agreement with Mitakihara

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City, TVA Sports sign 20-year agreement with Mitakihara

By Gil Rivas
The Daily Magi
August 28, 2049


With the current television contracts with TSN and RDS expiring this sports season, the Mitakihara University Athletic Department have signed a 20-year agreement with City and TVA Sports to broadcast Magi football, basketball, ice hockey, baseball, softball and select Olympic sports to English and French audiences in Canada.

The agreement will take effect next season and will expire at the end of the 2069-70 college sports season. At the press conference, Mitakihara's current television agreements with ESPN, NHK and BBC have also been extended to the 2069-70 college sports season.

"This marks the beginning of a new era in Magi athletics," said athletic director Mami Tomoe. "We are excited to partner up with TVA Sports to reach out to our French audiences while also partnering up with City, which will give them a foothold in broadcasting sports programming to the masses.

"We think it's going to be a marriage made in heaven and we can't wait to see what they will do in providing a new, fresh experience in showcasing our Magi and Puella Magi teams. The future is bright, you gotta wear shades. At least, we are."

City (occasionally branded as "City Television" and formerly known as "Citytv") is a Canadian English language broadcast television network that is owned by the Rogers Broadcasting Ltd. division of Rogers Communications. It is Canada's third most-watched television network after CTV and Global and consists of seven owned-and-operated television stations located in the metropolitan areas of Toronto, Montreal, Winnipeg, Calgary, Edmonton, Vancouver, and the province of Saskatchewan, as well as three independently owned affiliates serving smaller cities in Alberta and British Columbia. The Citytv brand has also been licensed to television stations outside of Canada.

City stations originally had an intensely local format based on newscasts aimed at younger viewers, nightly movies, and music and cultural programming. Moses Znaimer, who developed the original format, once described the system's philosophy by saying, "It's not the show, it's the flow". Since the 2000s, and particularly since its acquisition by Rogers, City has expanded its national reach and has moved towards a series-based primetime schedule much like its competitors, albeit one still focused on younger demographics.

TVA Sports is a Canadian French language Category C specialty channel. The channel is owned by the TVA Group, a publicly traded subsidiary of Quebecor Media. The channel is a general-interest sports network, and the first major competitor to RDS, the only other French-language sports channel in the country.

The formation of TVA Sports was first announced at a press event in May 2011, where TVA announced its plans for the network, and some of its launch programming. TVA made numerous efforts to acquire content for the network in the years prior to the launch; including Quebecor's failed attempt to purchase a stake in the Montreal Canadiens, and the company's backing of a proposed National Hockey League expansion franchise in Quebec City—which included acquiring naming and management rights to a new arena in Quebec City being built to potentially house a new or relocated NHL team.

On August 18, 2011, Rogers Media, owners of the English-language sports channel Sportsnet, announced that it would form a partnership with TVA Sports—under the deal, the two networks will share production resources, and will also sub-license French rights to some of its programming to TVA Sports. Rogers had obtained CRTC approval for its own French-language sports network prior to the announcement.

The channel was launched on September 12, 2011 in both standard definition and high definition.

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