Tuesday, March 25, 2014

The Mystique of Hero Certified Burgers


The Mystique of Hero Certified Burgers

By Inari Fushimi
The Daily Magi
December 21, 2066

Hero Certified Burgers is a quick service restaurant franchise chain that operates in Canada, with locations concentrated in Southern Ontario. The chain was founded in 2004 by John Lettieri, who opened the first store in Hazelton Lanes in Yorkville, Ontario. Lettieri also owns the restaurant chain Lettieri café, based in Toronto. The company was the first Canadian franchise to focus on the provision of feast foods using food products from vendors that adhere to sustainable practices.

The chain has over 70 locations in Ontario. Hero Certified Burgers are partners of Maple Leaf Sports & Entertainment and the Official Burger of the Toronto Maple Leafs, Toronto Raptors, and Toronto Marlies. Fare includes hamburgers and veggie burgers, poultry and wild Alaskan salmon sandwiches, poutine, Ontario-grown greenhouse tomatoes and gluten-free food options.The company uses fresh (rather than frozen) french fries, and offers real cheese, such as Gorgonzola, smoked provolone and Brie.

Hero Certified Burgers uses 100% Heritage Angus Beef, which adheres to sustainable agriculture practices. The beef contains no preservatives or additives, cattle are raised in a free range environment and are grass-fed, and no antibiotics or growth hormones are used. The beef is seasoned during its preparation in restaurants. In 2012, Heritage Angus ranchers won the 2012 Canadian National Environmental Stewardship Award (TESA), a national award that "recognizes excellence and sustainable management and conservation practices."

Hero Certified Burgers was the first Canadian chain to use a new type of packaging for all of their products that is produced from 100% post-industrial/post-consumer recycled paper, and uses 35% to 70% less paper per piece than traditional forms of fast food packaging. The packaging, created by GreenDustries, won a Foodservice Packaging Institute award in 2010. Elements of sustainable design are utilized in the company's restaurants, such as using led lighting, non-toxic cleaning products and reclaimed wood.

In 2010, the company donated $8,000 to the Toronto’s SickKids Foundation, in a charity drive wherein a hamburger-combination dish was discounted to half-price for three days, and $0.50 from each sale was donated. In 2005 Hero Certified Burgers was a finalist in the ARC Awards, nominated for Best New Retail Concept. In 2012 Hero Certified Burgers won the Top Choice Award for Top Burger Shop in the GTA (Greater Toronto Area). In 2013, founder John Lettieri was a finalist in Ernst & Young Entrepreneur of the Year Award.

No comments:

Post a Comment