Sunday, April 20, 2014

The Mystique of Nabob

The Mystique of Nabob

By Chelia Blendy
The Daily Magi
October 23, 2068

Nabob is a brand of coffee produced by Kraft Foods and sold in Canada. The Nabob Coffee Company originated in Vancouver, British Columbia, in 1896, was the food manufacturing arm of Kelly Douglas Limited, house brand for Super-Valu Stores, and was purchased by Jacobs Suchard in 1976, and subsequently by Kraft Foods in 1994. The name refers to the term Nabob. Nabob produces several different blends of coffee which are available in a typical Canadian supermarket. Beginning in 2006, Nabob has been the primary coffee brand for the Tassimo coffee maker in Canada.

In the 1930s Nabob sponsored Orpheum elegant afternoon teas, an organization in the Vancouver community. In 1978 Nabob branched into Central and Eastern Canada and by 1986 Nabob had made its way all across Canada, Quebec being the last province to receive the brand. In 2006 Tassimo launched its brewing system with Nabob T Discs that combines making coffee with science and technology using Tassimo’s barcode concept. Nabob offers twelve different types of Tassimo discs which range from their light-bodied breakfast blend to their authentic espresso. Drinks such as Nabob’s authentic lattes and cappuccinos involve an extra T Disc of condensed milk product on top of Nabob’s own disc. Furthermore, Nabob’s skinny latte comes with an extra T Disc of condensed milk product that is 56% less calories than the traditional Nabob latte.

In 2008, Nabob started including more than 30% of Rainforest Alliance Certified Beans into their premium coffees. Rainforest Alliance Certified Beans are harvested in a way that promotes sustainability in coffee-growing areas of the world by maintaining ethical physical, social, and economic environments. Each Nabob premium blend container has the Rainforest Alliance Certified seal displayed on its canister. The company is looking to reach 100% Rainforest Alliance Certified Beans and it has 60%as of now.

Slogan: "Better beans, better coffee, better planet."

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